Product Overview
In this case study, we delve into the heart of the e-commerce farmers market project, seamlessly combining the fun of online shopping with the values of sustainable development, our customers can enjoy the convenience of ordering and the convenience of home delivery or pick up locally.
Target Audience
Our target audiences include People with kids, Household members, Millennials, and Gen Z as they have different needs and preferences when it comes to access to fresh, organic and local food.
People with kids prioritize nutritional options for their family, while Household members sought the convenience of grocery shopping. Millennials and Gen Z are driven by health awareness, sustainability, and a desire to support local suppliers, making them an important part of our communities.
Goals and Objectives
To provide customers with a convenient and reliable source for fresh, organic, and locally-sourced food products, to support local farmers and suppliers, to reduce our customers' carbon footprint, and to establish a strong connection with our customers through personalized service and community events.
Challenge
One of the main challenges of our platform is to provide a user-friendly experience that guides customers through the ordering process and encourages them to make repeat purchases.
My Role
Secondary Research
Through comprehensive Secondary Research, I delve into the behaviors, preferences, and needs of our diverse target audience (People with kids, Household members, Millennials, and Gen Z) to create an eCommerce Farmer Market experience that resonates with their unique values and requirements.
Competitive Analysis
Our competitors are Whole Foods, Trader Joe's, and Sprouts. In the face of our competitors, we compete against them through the following points
User Persona
These two user personas represent different target audiences for the eCommerce Farmer Market, each with unique goals, pain points, and needs. Understanding these personas can help the platform tailor its offerings and services to better meet the requirements of its customers.
Information Architecture
High-Fidelity Wireframes
Typography & Colors
Visual Design
Registration
Simple and Quick
Easy registration with an option to log in via your social media account
Onboarding
Learn about the features of the application
Homepage
The homepage provides users with an inviting and informative entry point into the world of fresh, organic and local food through a logical design, clear and intuitive navigation, and a friendly interface design.
Grocery List Page
From the Grocery List page, customers can easily add or edit preferred items to their shopping carts
Checkout Process
Effortlessly complete your purchase and enjoy the convenience of our streamlined checkout process.
Other Pages
Takeaway
Pros and Cons of Independent UX/UI Design Projects
Pros:
Skill Development: Working on design projects independently has helped my skills in all aspects of UX/UI design, including research, wire-framing, prototyping, and visual design.
Creative Freedom: Working independently gives me the freedom to explore my own ideas, experiment with different design approaches, and be able to fully express my design vision and process.
Problem Solving: Independent projects provide the opportunity to tackle some real-life design problems as well as find creative solutions.
Cons:
Limited Feedback: A major challenge of working alone is the lack of diverse perspectives and feedback received from the team.
No Real-World Constraints: Standalone lacks the real-world constraints and considerations brought on by client projects, which may render the solution impractical or infeasible in a professional setting.
Validation: Because there is no external validation or customer’s input, there is no assurance that the entire design solution will meet actual user’s needs.
Pros:
Skill Development: Working on design projects independently has helped my skills in all aspects of UX/UI design, including research, wire-framing, prototyping, and visual design.
Creative Freedom: Working independently gives me the freedom to explore my own ideas, experiment with different design approaches, and be able to fully express my design vision and process.
Problem Solving: Independent projects provide the opportunity to tackle some real-life design problems as well as find creative solutions.
Cons:
Limited Feedback: A major challenge of working alone is the lack of diverse perspectives and feedback received from the team.
No Real-World Constraints: Standalone lacks the real-world constraints and considerations brought on by client projects, which may render the solution impractical or infeasible in a professional setting.
Validation: Because there is no external validation or customer’s input, there is no assurance that the entire design solution will meet actual user’s needs.
